Asaf Avidan is an Israeli folk rock musician known for his breakthrough debut album, "The Reckoning", which was created with a group of backup musicians under the name "Asaf Avidan and the Mojos". The album's reviews were mostly positive, with Avidan earning a nomination for Best Israeli Artist at the upcoming MTV Europe Awards.
In 2008, Asaf Avidan performed as the opening act on a Morrissey concert in Tel Aviv. Later that year, he also opened up for the Gutter Twins on their show in Israel.
Avidan played at a tribute benefit to The Who at Carnegie Hall on March 2, 2010, a line-up which included Living Colour, Bobby McFerrin, Robyn Hitchcock, Matt Nathanson, Kaki King, Sondre Lerche, Postelles, The Gaslight Anthem among others.
He also performed with the Mojos July 22, 2010 at the 'XXI Nuits de la Guitare' in Patrimonio, Corsica, France. Another performance was held in Aschaffenburg, Germany at the Colos-Saal in August 2010.
In 2010 the song "Weak" from "The Reckoning" was used as soundtrack in The Tree (2010 film).
Avidan is due to open for Bob Dylan in his Israel concert in June 2011.